Sergio Ferreira

Sergio specialises in advising on trade marks, copyright and design rights across the full Intellectual Property (IP) lifecycle – from clearance, filing and portfolio management through to oppositions, enforcement and High Court litigation.

His practice spans both contentious and non-contentious work, including acting for rights holders and defendants on trade mark and design disputes, brand enforcement, online infringement, and enforcement matters, alongside helping clients structure arrangements that protect and extract value from their intellectual property (including advising on licences, assignments and the treatment of third-party rights in commercial agreements). He also assists on corporate due diligence of IP assets, supporting transactions by identifying, assessing and managing intellectual property risks and opportunities.

With a particular focus on the technology, media and video games sector, Sergio works with a diverse client base ranging from internationally-recognised heritage and luxury brands to technology businesses, biopharmaceutical companies, startups and individual designers, alongside working with overseas counsel on cross-border matters.

Examples of Sergio’s work include:

• Advising a provider of driving simulation experiences on the licensing risks arising from third-party software and content embedded in its offering, including the allocation of risk in its commercial agreements.
• Managing the UK trade mark portfolio of an internationally-recognised heritage toy manufacturer.
• Supporting High Court trade ,ark litigation for a client in the regulated consumer products sector, including reviewing and analysing evidence and drafting court documents.
• Advising a biopharmaceutical company in a cross-border dispute concerning an EU trade mark, coordinating with EU attorneys to protect the client’s position across jurisdictions.
• Advising a technology company on the intellectual property and commercial arrangements from a university-sponsored student project, including the treatment of IP created during the placement and the protection of the client’s confidential information and existing rights.