Bio
Fiona is a Commercial Partner.
With expertise spanning growth strategy, complex contractual frameworks, disputes, terminations, brand protection, and reputation management, Fiona works with high-growth UK and international brands, domiciliary care operators, children’s club businesses, and tuition businesses across the full franchising lifecycle – supporting franchisors and franchisees to establish, scale, optimise, and restructure franchise networks across the UK and internationally with confidence and commercial clarity.
A Chambers-ranked Notable Practitioner for Franchise Law, and recognised by the Legal 500 as a Recommended Lawyer, Fiona’s areas of expertise include network acquisitions and sales; sponsorship, merchandising, and licensing agreements; joint ventures and strategic collaborations; charity registration, resales, and managed exits; franchise model design and structuring; franchise agreements and disclosure documents; franchisee onboarding and training frameworks; strategic growth advice; LLP and partnership structures; customer terms and conditions and consumer compliance; and licensing, advertising, and British Franchise Association (BFA) Code of Ethics compliance.
Examples of Fiona’s work include:
- Providing international expansion advice for a premium, fast casual, London-based concept expanding into the Middle East.
- Advising a Canadian quick-service restaurant (QSR) concept on appointing developers in the UK.
- Providing UK expansion advice for a padel operator appointing unit and development franchisees.
- Supporting network documentation and process updates for a leading, established logistics franchisor.
- Providing UK expansion advice for leisure and experiential events operator.
- Advising a multi-brand, multi-unit franchisee on diversifiying their franchise portfolio with a new manufacturing franchise concept, including support with onboarding documentation, reviewing risk, and strategic advice.
- Advising UK master rights holders for education and domiciliary care franchise concepts on network issues, managed exits, and master rights negotiations.
- Advising the operator of a significant national franchisor on exiting the business.