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Will Dennis

Will Dennis

Associate

Bio

Will is a Commercial Associate.

Will specialises in supporting businesses commercial, data protection, and intellectual property matters, with particular expertise in commercial contracts.

He works with businesses across variety of sectors, including sports, leisure, fashion, technology, aviation, and retail.

Will’s expertise spans drafting and negotiating bespoke commercial agreements, such as supply of goods and services agreements, terms and conditions, software as a service agreements, IT agreements, confidentiality agreements, distribution agreements, consultancy agreements, logistics agreements, master service or framework agreements, agency agreements, and intellectual property licences or assignments.

He also advises businesses on protecting and exploiting intellectual property rights (such as copyright, trade marks, design rights, and confidential information), alongside supporting on data protection law matters and UK GDPR compliance to equip businesses to manage risk relating to personal data and cybersecurity.

Examples of Will’s work include:

  • Advising a football club on protecting its intellectual property and trade marks as part of a rebrand.
  • Drafting and negotiating an intellectual property licence for a leading sportswear brand.
  • Assisting a national bookseller with the integration of a new IT project involving multiple software suppliers.
  • Drafting standard terms and conditions for an international delivery, installation, storage solutions, and third-party logistics supplier.
  • Supporting a high-street gym brand with data protection and UK GDPR compliance.
  • Drafting a template influencer agreement for a business with a popular gym and work mobile app.
  • Drafting a commercial agency agreement for the supply of goods from an overseas manufacturer to large national retailers.