Knights advises global medical communications agency Emotive on sale to Petauri

Petauri acquires Emotive to expand medical communications

A purpose-built pharmaceutical services platform headquartered in Nashville, Tennessee, Petauri has acquired Emotive in a deal that will strengthen the group’s medical communications collective, Petauri Advance, with expanded global scale and deep scientific, strategic and creative expertise.

Founded in 2013 by CEO, Chris Edmonds, and based in London with an office in Boston, Massachusetts, Emotive has built a strong reputation for bringing strategic, scientific, and creative thinking to some of healthcare’s most complex challenges. With a team of exceptional PHD and advanced medical degree writers, Emotive’s experts are industry leaders in neuroscience and immunology, complemented by experience in oncology, rare disease, and other complex areas of medicine.

The business will join Petauri Advance’s existing strategic medical agencies and together, will strengthen Petauri Advance’s ability to deliver integrated medical communications spanning strategic planning, insight generation, disease education and publications.

Founded in 2023 by Dan Renick, Petauri now numbers more than 600 professionals globally spanning market access and scientific communications capabilities. In partnership with hundreds of clients, Petauri works to improve patient outcomes by demonstrating the clinical and economic value of innovative medicines and treatments to a wide range of global stakeholders, accelerating access to life-changing and often lifesaving medical advances.

A specialist, multi-disciplinary team at Knights advised the shareholders of Emotive Agency on the sale to Petauri. The team was led by Corporate Partner, Ben Davis, supported by Saskia Robinson, Adam Schonbeck and Francesca Mowatt in Corporate, Aleesha Amjad in Employment and Julian Moran in Tax.

Emotive embarks on a new phase of growth with Petauri

Chris Edmonds, Founder and CEO of Emotive Agency, said:

‘Joining Petauri represents an exciting next chapter for all of us at Emotive.

‘Our business has been built to turn complex science into communications that inspire meaningful change. Together with Petauri, we can build on that ambition, expanding what we can bring to clients while preserving the partnership they value.

‘I’d like to thank Ben and the team at Knights for their hard work and collaborative approach throughout the transaction. I’ve known and instructed Ben for many years, and they were the only choice to advise me on this transaction.’

Reflections on Petauri’s acquisition of Emotive

Ben Davis, Corporate Partner at Knights, added:

‘It was a pleasure to have supported Chris on this transaction, as well as many others over the years. This juncture signals the beginning of an exciting new chapter for them, their business and their excellent team of professionals.

‘I’ve no doubt that together with the team at Petauri, the services that Emotive offer will continue to go from strength to strength. It’s clear that both businesses are aligned on their people-first core values which are underpinned by scientific and medical excellence.

‘All of us at Knights send our best wishes for the future to both businesses as they embark on this new venture together.’

NOTES TO EDITORS

Knights is the legal and professional services business built around the UK’s regions, giving people and businesses access to advisers they won’t outgrow on their doorstep. With more than 1,500 professionals across the country, Knights combines local insight with nationwide depth to build the right team around clients.