Our team supports a wide range of clients across the gambling industry, from well-known online and land-based casinos and bookmakers to B2B platform providers, gambling software and games developers, investors and suppliers.

We understand the complex and highly regulated market in which gambling businesses operate. Whether advising a new start-up or an established operator, we add genuine value to our client’s businesses and help them maintain regulatory compliance.

Our gambling specialists support clients through the extensive application process for obtaining Operating and Personal Licences from the Gambling Commission and provide advice on the implementation of policies, procedures and corporate governance to ensure that licensing conditions and codes of practice are upheld. We also assist clients through the challenges of Anti-Money Laundering regulations and the risks of financial crime.

We work closely with clients to ensure that customer terms and conditions are compliant with consumer law, the guidance of the CMA and GDPR. We understand the framework for compliant marketing of products, promotions, bonuses and sponsorship which enables us to help operators to satisfy the requirements of ASA, BCAP/CAP codes and gambling industry guidance. Our Commercial team helps innovative clients protect the Intellectual Property arising through the development of software and games design, whilst our Employment team can support all HR needs and challenges.

Some operators and licensed individuals may be subject to enforcement action. We ensure that any business compliance issues are resolved quickly and have experience of representing clients in dispute with the Gambling Commission, including licence review proceedings. Our litigation experts help clients mitigate the impact of their disputes, including those arising out of contractual relationships, IT infrastructure and disputes with customers.

Our Real Estate, Planning and Licensing teams help land-based gambling businesses including casinos and bookmakers to manage their estates portfolios and develop their footprint with new acquisitions including obtaining new gambling premises licences or gaming permits and the necessary planning consents.  Our Corporate team can also support clients looking to acquire gambling businesses and has the expertise to support the full transaction, including negotiation of terms, sector specialist due diligence and advising on change of corporate control applications to the Gambling Commission.

We also advise clients on the legality of prize draws, competitions and promotions and the establishment of lawful lotteries for the support of good causes.

A selection of our clients

Casino 36

Licensing and regulatory matters for the UK multiple casino operator.

HB Leisure

Gambling licensing advice for world leader in family arcades and skill games.

Paddy Power

Acquisition and management of 300 betting shops in the UK.

Our Team

Meet our team of Gambling specialists.